This series of posts are reflections from the Art of Marketing conference. This one is based on Mitch Joel's session:
40% of people sleep (Joel) - and this isn't due to lack of sleep. It is because the way we interact with media has changed so drastically that watching TV is actually boring.
With all the apps and tools on the internet and mobile devices, we are apt to create and use to doing it. Whether it is commenting, writing blogs and reviews, producing videos, inventing new applications, we are always creating and when we come across a medium that we don't have creative control over, we shut our minds off from it.
How are you promoting your product or message? Is it involving your target audience to respond by creating? Are you allowing them to enter into the creative realm around your product or message?
What my team needs to do:
With all the apps and tools on the internet and mobile devices, we are apt to create and use to doing it. Whether it is commenting, writing blogs and reviews, producing videos, inventing new applications, we are always creating and when we come across a medium that we don't have creative control over, we shut our minds off from it.
How are you promoting your product or message? Is it involving your target audience to respond by creating? Are you allowing them to enter into the creative realm around your product or message?
What my team needs to do:
- Identify strategies, sites and applications in which we restrict our target audiences' ability to create and be involved in our message
- Revamp strategies, sites and applications so that we allow avenues of creativity around our message while we promote our message
- Are we allowing multiple avenues of creativity to access our message? Is it just via the computer or are we connecting people via mobile devices, specifically iPhones/iPads, Androids, Blackberry, e-Readers?
Related quote: "It's not longer all about idly surfing and the passively reading, listening, or watching. It's about doing; sharing, socializing, collaboration, and, most of all, creating." Eckart Walther - Yahoo!
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