This series of posts are reflections from the Art of Marketing conference. This one is based on Mitch Joel's session:
Joel shared that when Cortes founded Mexico, he burned the ships to signify to his crew that there was no going back. In the same way, marketing has changed so drastically that you have to burn your ships and move forward. There is no turning back to the Old World of marketing.
If you had to Ctrl - Alt -Del your company or organization and create a whole new one, what would you do differently? The reality of today's market (i.e. iPhones, iPads, Kindles, Androids, high-speed internet) is so vastly different than yesteryear that if we don't change, we will be left behind.
Consider the facts:
Joel shared that when Cortes founded Mexico, he burned the ships to signify to his crew that there was no going back. In the same way, marketing has changed so drastically that you have to burn your ships and move forward. There is no turning back to the Old World of marketing.
If you had to Ctrl - Alt -Del your company or organization and create a whole new one, what would you do differently? The reality of today's market (i.e. iPhones, iPads, Kindles, Androids, high-speed internet) is so vastly different than yesteryear that if we don't change, we will be left behind.
Consider the facts:
- More grandparents are on Facebook than high school students (ReadWriteWeb - July 7, 2009)
- 81% of online holiday shoppers read online customer reviews (Nielson Online - Dec 2008)
- 20% of searches every month are new searches that never have been searched before (Google)
- Half of Youtube's audience is over 34 (MarketingVox) - not just teeny boppers watching music videos
- Vooks, iPads, Kindles and MS Courier will be game changers
No comments:
Post a Comment